We like to do things a bit differently here at io.

For example, at last year's Digital Summit both Tim H and Doug spoke, and we launched our Digital Cafe - which proved to be a bit of a show-stealer.

We didn't want to do the same thing this year and it occurred to us that there wasn't much in the way of digital stuff at last year's Summit, so we thought a demonstration of digital thinking and behaviour would be a good, positive way to go.

So we developed a social media content aggregator to follow the hashtag for the Summit (#ndmms) and the official Facebook feed. This was then projected onto two huge screens at either end of the conference room. People at the conference could then easily follow the comments and conversations that were taking place live in the room.



We also ran a competition - tweet #teemeup from the conference and you'd be sent a limited edition Robot t-shirt.

It all proved to be very popular, we think we made a bit of a splash. And hopefully demonstrated some good digital thinking.