Lift off for a new brand
io have developed a new brand for Satellite Broadband Ireland.
The new name is Onwave, and it heralds a new, superfast generation of satellite communication.
We were briefed to develop a brand platform that emphasised the speed of the new service, but also convey that this service can be used by anyone, no matter where they are - in a city, in a suburb or in the middle of the countryside.
The platform, name and identity was created, with a strong colour combining with a logo that emphasises the digital without alienating the audience.
Onwave is poised to be a global brand, with offerings in Ireland and the UK, with many more territories coming over the next year.