Integrated campaign for Triton Showers

Triton Showers have a great reputation in Ireland - from our perspective this is fantastic since the products have an inherent trustworthiness.?

The challenge is that people done buy a shower every day, so our brief was to ensure that the brand remains front of mind so that when people do come to making a purchase, they remember Triton.

Our insight was that people in general are fatigued by all the bad news about the economy, and that messages that were more positive would have a better response.

So our solution was to create a platform that reminded people of the little moments of happiness that a good, reliable shower (a Triton!) can bring. We called this platform Showered with Happiness.

To make the platform work we created a campaign that extended the idea of being showered with happiness out to the nation, so we developed a Facebook-based compettiton whereby the most deserving person each month would be showered with a month-long stream of gifts and surprises.

To promote this, at a time when budgets were tight, we created a TV commercial out of re-edited segments of previous ads, with new music and a new voice over. We also re-appropriated our award-winning banner from the previous year.

Under new Facebook rules brands can't force people to 'Like' a brand page to enter a competition. In spite of this we've had nearly 700 page likes in the first two weeks of the campaign.