Improving brand perception

Triton is one of the foremost shower brands in the UK and Ireland.

Our objectives
To raise the appeal of Triton for the Irish market across all media including press, TV and digital advertising.

Our strategy
In partnership with our client we developed the concept of “Ungetoutofable” to describe that wonderful sensation of never wanting a Triton shower to end. This platform was supported by a TV campaign, a suite of rich media banner ads.

The results
Triton is now the pre-eminent choice of shower manufacturer throughout the Republic of Ireland and our tv ad recorded a whopping 78% recall.