Pop-up digital advice shop

Here are some eye-opening numbers: the average percentage of marketing budget spent on digital channel in the UK is 26% while in Ireland it’s a paltry 3%.

Our objectives
These figures worried us but we suspected that the disparity was due to a lack of understanding in the Irish business community.

The strategy
We decided to take action and initiate change in the Irish business mindset. So we took an empty retail venue in Dublin’s shopping heartland and turned it into ‘The Digital Cafe’ - a venue where any business could ask us about the value of digital marketing.

The results
We fielded every conceivable question about digital marketing and were supported by some well known social media organisations. As digital innovators, we’re continually working to help every client and brand realize their digital potential.

For more detail, have a look here:
thisisio.ie/io_digital_cafe/