Rebranding for impact

In 2007 Euromedic International invested over €40,000,000 in its Irish operations, creating Euromedic Ireland to provide Irish patients with top quality diagnostic healthcare.

The challenge
But nobody knew about it. Our objectives: In April 2008 we set about changing that. Our strategy: Before we could fully develop the Euromedic brand we needed fully understand their service.

Only then could we consider how we’d demonstrate Euromedic’s international expertise to potential partners like the HSE, VHI and sporting bodies.

Once we’d created a fresh and considerate brand identity we targeted our messaging to appeal to professional and consumer audiences.

The results
Euromedic is now recognised as one of Ireland’s leading diagnostic healthcare providers.